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What is SEO? And What Does SEO Really Mean?


Ok, you’ve heard it a million times now (or maybe a few thousand)


The term is basically becoming synonymous with having any website, webpage or online product? It’s the middle of 2014 and almost 2015 so now the web has changed substantially. So the days of hiding keywords in the bottom of your webpages in the background color is just not going to cut it in today’s dynamic web environment.



So What is SEO exactly anyway?


Here’s a quick video overview of what it means:



Now that you loved that simple bit of an explanation, let’s get to the harder stuff. Shall we?!


SEO is really different to everyone. It’s similar to what people think of as a good time on a Friday night or their weekend day off.  It can be a simple “sit back on the couch” and sip your beer, or it can be the greatest electronic music festival like the Electric Daisy Carnival. Essentially both may be fun, but one is just you and the boobtube, and the other is thousands of people watching a glorious memorable event. And memorable is “EXACTLY” the key operator here when it comes to SEO in today’s internet.


You need to be MEMORABLE, you need to STAND OUT, you need to ENGAGE, and you to ENTERTAIN or SOLVE A PROBLEM immediately.  If you don’t, then Google, Bing, Yahoo, and Ask or any other search engine knows how awesome or lame your party is, and if they aren’t happy with their “Friday Night” then there is nothing you are going to do or say, that will get them to come back and play with you.




It’s really a simple formula. But the real key is doing the right things to create a party that everyone wants to be at.


So what is good SEO? What is the right SEO? And really where do you start?


There are literally so many factors that are involved in creating the right search engine optimization campaign that is not only effective (meaning white hat SEO techniques), but long lasting and will stand the test of time.


As always, I’ll be providing some great insight into some methodologies, that will help greatly increase your brand and search engine traffic, but I’d like to hear what SEO means to you and what you are doing to help bring search engines to your party?

David has been business building both online and off since the age of 18. He currently finds himself consulting about online marketing and branding for businesses of all sizes. A fan of everything nerd, he’s an advocate for healthy eating and living and enjoys mentoring people looking to grow their business as well as themselves.

David Scarpitta is a Los Angeles based online marketing guru and business developer for both online businesses and offline brick and mortar, B2B and B2C products and services.

A founding member of Get Found Marketing, you can contact him directly at any time for whatever is on your mind.

  • Yes, #EDC and good #SEO do have something in common. Both are awesome, and everyone wants to be where the party is.

    • clint Sterba

      Im using the Godaddy website builder. Ive done the assisted SEO which I’m sure is probably not helping at all. I need help !?

      • thewiz

        For starters the “free” or cheap website building products out there do not help you toward the correct way to build your business website so you can get found online. They aren’t really meant for it. They are more of a “random business card” so you have something on the internet. As for the “assisted SEO”, well Godaddy is a hosting and domain company. They do not offer real Search Engine Optimization for what it is worth. They use local syndicated services for a monthly fee that are basic and general and really won’t separate you from the pack or make you standout in any way. If you want real results, you need a targeted plan of action. Thanks for reading and feel free to reach out.

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