“Life is Like a Box of Chocolates, You Never Know What You’re Gonna Get”, a phrase that rings so innocently in our minds with the lovable character Forrest Gump.
More-so now than ever, you can compare that statement to “Big Data” in regards to your business. Literally you really never know what type of information you are going to get. You’ll always discover so much about your website visitors, your fans and most of all your potential customers.
Big Data is defined as :
“extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.”
But do you really need to know the details that “Big Data” has on your business customers, fans or followers?
In a time where we are about “information overload” Big Data can actually hurt both our business efforts, and exponentially waste our time on segmenting data sets that just don’t make sense.
From aspects of social marketing, right down to the offers we suggest our audiences.
Big Data can make a mess of what our ultimate goal is. It can leave us in a mode of analysis paralysis, where we analyze all sorts of information from the random site in the middle of Russia that visited us for 2 minutes, right down to what our visitor had for breakfast!
Yet again, do we need that information? Is it relevant to our business models for evaluation?
At the end of the day, it’s the old saying of “KISS” AKA. “Keep it Simple, Stupid”, where simplicity and ease of use, and your focused direct goal is what translates your audience into sales or conversions of some sort.
The idea of having to have super detailed reports and then segmented even further can truly hinder your website’s ultimate goals.
Whether you are the best Los Angeles online marketer, or even a new budding fresh out the box social marketer that has been let out of his cube farm, the “noise of Big Data” can distract you.
With that being said, it’s truly important to “know your audience” but there is a fine line to draw when you happen to know what type of unleaded gasoline they use.
So remember, use “Your Data to Get Big Results“, and leave Big Data at the door.