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What Does a Search Marketer Do?

That seems to be the question of the day when people ask me what I do?


To understand the job and tasks of a search marketer, one must understand what search marketing is.


What is Search Marketing?


Search Marketing as a whole is the ability to effectively  communicate, distribute and showcase your brand throughout the internet. And despite many small business owners and individuals thinking that “search marketing” doesn’t apply to them, then think again because you most likely aren’t doing as much business as you could be.


Just a few of the tasks in a successful Search Marketers arsenal.

How is Search Marketing Consumed by the Public?


As online programs and applications mature, and the internet is in the palm of your hand via your smart phone, tablet or even laptop PC,  more services and communications are solely delivered via the internet or “online”. Whether it’s Yahoo, Bing, Google, ASK or even secondary directory sites, all of these sites are a part of an even larger infrastructure that powers even the smallest of “mobile apps” that give you instant gratification in the form of granular information on search results displayed on whatever form of technology you may be carrying on your person


What Does A Search Marketer Do?


A Search Marketer’s main efforts are to boost your awareness in all forms of aggregated search. Meaning that no matter what the popular social website is, or what “search engine” you use, or even mobile application they use to get information from the internet, it’s essentially their job to make sure your business or message are presented properly, accurately and  spreads like the plague across all the major venues.


What Are The Benefits of a Search Marketer?


The results are cumulative. With the proper Search Marketer using best methods from the previously mentioned, a Online Search Marketer can successfully make your message, product or service stand out from the thousands of websites that are indexed (or listed) on the major search engines. Core strategies are developed to pinpoint more ways to generate traffic to your website or webpage stemming  from “search type-ins” that are used when visiting a “Search Engine” or “Online Directory”. The web traffic or visits are then used by your site or page to perform an action, whether it be selling a product, entering an email or signing up for a service.


How Does a Search Marketer Do All of This?


Well, that’s dependent upon the business or website purpose. This is where a good search marketer can propose a plan of action on what needs to be done for your site or niche to effectively bring all of this to fruition. There is literally a laundry list of things that need to be done, and most of all they need to be done properly.  The time, attention to detail, and the analysis of continuing methods for a proactive “online marketing campaign” is just as important as hiring a manager for your retail store, or an accountant for your taxes.  At this stage in the game an online search marketer should be a part of your daily business dealings.


Having a good online marketing plan is an integral part of your brick and mortar, online only, or even startup business concept. The internet becomes a larger place everyday, and if you are in business to get found for your product or service, then not having one is comparable to not having a street or house number on your home or business location.


That’s what a Search Marketer does. And if you are ready to take your business to the next level, then it’s time to find the right online search marketer and discuss the solution best for you.

David has been business building both online and off since the age of 18. He currently finds himself consulting about online marketing and branding for businesses of all sizes. A fan of everything nerd, he’s an advocate for healthy eating and living and enjoys mentoring people looking to grow their business as well as themselves.

David Scarpitta is a Los Angeles based online marketing guru and business developer for both online businesses and offline brick and mortar, B2B and B2C products and services.

A founding member of Get Found Marketing, you can contact him directly at any time for whatever is on your mind.

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